"Enquiring minds want to know." (notes by James Kiso)(Phrase Origins)
This originated as a slogan used in TV ads in the 1980s by the National Enquirer. The Enquirer (based in Lantana, Florida; not to be confused with Philadelphia Inquirer, a fine paper) is the largest-selling "news" weekly in the U.S.; it belongs to the sensationalistic genre known as "supermarket tabloids" or "checkout- line rags" because the most familiar points of distribution are racks near supermarket checkout lines. The ads featured a series of "ear-catching" headlines from recent issues followed by actors (I hope) miming surprise at the revelation. The stories ranged from amazing weight-loss diets based on the intake of broccoli and ice cream to the tragic story of Michael Jackson's unrequited love for Liz Taylor. A following voice-over would say, "Enquiring minds want to know."
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